Social commerce has been the most significant change in the online eCommerce shopping industry in digital marketing trends. Customers are now searching for the easiest, engaging, and most trustworthy shopping experiences that provide maximum value by discovering products to a concluding transaction.
Users can complete their purchase journey seamlessly through social commerce. The evolution of eCommerce to social commerce came into reality as brands discovered a solution that can get brand sales, growth, and success by delivering a valuable customer shopping experience. In this blog, we will discuss every detail regarding social commerce strategies, advantages, and disadvantages. Let’s get started:
What Is Social Commerce In Digital Marketing?
Social commerce is all about selling products and purchasing them while staying within the social media platforms. With social commerce platforms, users can buy a product directly on the social media platform they are engaged in. customers purchase online with minimal information is the buyer’s journey.
Social commerce is one of the best options to promote your product quickly by highlighting content and product information in a new way. It takes the online purchasing experience to a whole new level.
Why should you start promoting your products through social commerce?
There are many reasons why social commerce is worthy; let’s check them out:
1. Social Commerce Makes Shopping A Social Experience
People’s love for staying on social media is getting intense. Shopping on social media makes the experience much more interactive than a typical eCommerce website.
As the dwell time of the leading social media platforms keeps increasing, users are now liking to purchase their favorite products easily while staying on their favorite social media platforms.
Social commerce has entered as a breakthrough and turned out exactly what the users and brands needed. Brands now can easily create a storefront on social media instead of pushing them into their website.
2. No More Cart Abandonment With An Easy Purchasing Process
30% of consumers abandon the cart. The website asks them to create their account, and many customers get tired of the complicated checkout process. Cart abandonment is the biggest fear in every eCommerce business. However, you can lose the fear of cart abandonment.
3. User-Friendly Features That Will Help You Increase Conversion Rates
Social commerce platforms are user-friendly and mobile-friendly. They make shopping a social experience by tapping into the user’s social behavior without interrupting their social activities. 90% of social media users access social platforms via smartphones. While they are familiar with social media and how to use it, social commerce brings add-on features that enhance the customer experience. For example, customers can easily find brands by searching keywords related to the products.
Drawbacks Of Social Commerce
Social commerce platforms provide lots of opportunities for vendors. Many of them are expressing their concerns over who owns the customers. The more that social networks take over the purchasing process.
When customers purchase the product on social networks, their information is collected by the specific platform, not the seller. It creates difficulties for sellers to learn more about their customers and offer them a personalized experience.
Social Commerce Platforms:
Now that you learned the pros and cons of social commerce let’s talk about social commerce platforms and their features.